The Owner's Guide
About the Show
The Owner’s Guide is the unofficial manual for entrepreneurs, founders, and business owners who wish someone had handed them instructions. From startup headaches to scaling strategies, we cover the unfiltered truths behind running a business—payroll panic, marketing missteps, messy partnerships and all. Each episode delivers practical tips, honest advice, and the occasional business therapy session to help you survive and thrive in ownership. Whether you’re a solopreneur or leading a small team, think of this as your operations handbook—with fewer spreadsheets and more laughs. The Owner’s Guide is the next evolution of DIY For Business—same real-talk vibe, sharper focus on what it really takes to run a company. New name. Same mission: Help you own your business—without it owning you. See what Beezwax can build for you. Over two decades of experience and 2500+ projects.
Our Team
Russ is an entrepreneur, marketer, content creator, and database developer. He has consulted for hundreds of companies and has founded a thriving entertainment and event production company. In addition, he currently produces several podcasts. Russ started his career behind the scenes and behind the microphone of major market radio stations, working with PBS, Clear Channel, and CBS.
While at K-IOI in San Francisco, he championed the move to digital and built one of the Bay Area’s first radio station websites. At K-IOI, he also built a database for management of the station’s Loyal Listener Club. He built a sales automation system at CBS to quickly produce and deliver proposals, presentations, and contracts to clients.
He left the broadcast industry to manage the marketing department of a San Francisco startup, where he focused on creating investor proposals and presentations. While there, he founded Fog City Entertainment, Inc., where he led a team that produced over 300 events annually for clients, including The Clorox Company, Major League Baseball, Yahoo, Google, and several major hotel groups.
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